Tag Archives: Target Audiences

How to Choose a Brand Name

So you’re starting a new company or developing a brand-new product. What should you name it? If, like most companies, you can’t invest months of time and committees of people in developing and choosing an effective brand name, these tips can help you. 1. Remember your audience. If you’re selling high-end home furnishings, a down-home [...]

Five Resolutions Your Business Can’t Afford to Break

We all start out the New Year with aspirations for improvement personally and professionally. Here are five ways to build in structure to your high hopes for business success in 2010: Evaluate Your Goals How has your business changed in the last year? What’s 2010 going to look like for your industry? Do current sales [...]

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