Comments for xiik - Interactive Marketing

Comment on American Apparel is sexy. Really sexy! by Thomas Phifer

Thomas Phifer — Sat, 06 Mar 2010 22:12:32 +0000

The new game that just came out “Heavy Rain” for the PS3 has a controllable sex scene in it as well. Its done rather tastefully though not like “Hot coffee” in GTA: SA.

Comment on American Apparel is sexy. Really sexy! by Topher O

Topher O — Sat, 06 Mar 2010 20:29:22 +0000

I think you raise a lot of good points, Josh. However, I think you may have missed a huge effect that sex-selling also has. One of the concepts behind branding is that by associating yourself with that brand, you’ll pick up some of the characteristics. Luxury cars, for instance, give drivers the ability to express confidence (they think) and success – things attached to brands like Porsche, but not attached to Daewoo.

I think that some marketers believe that if they can attach sexiness to their brand, they can attract those seeking that attribute – hoping that by wearing those brands, they can be as sexy as the models or live the lifestyle portrayed in the photographs. Abercrombie & Fitch, especially, has been using sex as a sales technique for years. Funny, because several of their ads include models wearing very little of A&F’s clothing, if any. So, I’d say there are, in fact, at least two goals with the “sexy selling”:

1. Establish the brand as a sexy brand and promote that as one of the key characteristics of the brand and those who use/wear it.

2. Engage and sometimes shock potential customers with the risqué material. This gets attention, press and chatter.

Comment on xiik’s Creative Staff… Evicted! by The Geek Bar…Remodeled! « xiik – Interactive Marketing

The Geek Bar…Remodeled! « xiik – Interactive Marketing — Thu, 31 Dec 2009 15:10:41 +0000

[...] The Geek Bar…Remodeled! Back at the end of September, you may recall us posting about how our creative staff was “evicted.” Oh, we were thrown out all right! If you missed that picture blog, you can view it here. [...]

Comment on Flash Corporate Websites are Dead…Oh…and Intros Too by Is Flash dead? | SHRINKthechurch

Is Flash dead? | SHRINKthechurch — Fri, 18 Dec 2009 17:15:44 +0000

[...] But in 2010, all that has changed. Almost all computers connected to the internet are running the most recent Flash update and the average internet speed can handle almost anything a Flash application could offer without taking away from the user experience. So why are fully Flash sites disappearing? [...]

Comment on The Dos and Don’ts of Social Networking by “Okay, my site is live. Now what?” « xiik – Interactive Marketing

Tue, 24 Nov 2009 14:46:31 +0000

[...] Become active on Social Media websites, but be smart about this. – Add the URL to business cards, postcards, holiday cards, etc. – Write periodic newsletters to [...]

Comment on The xiik Geek Weekend Extravaganza! by The xiik Geek Weekend Extravaganza Recap « xiik – Interactive Marketing

Thu, 19 Nov 2009 14:48:32 +0000

[...] xiik Geek Weekend Extravaganza Recap So about a week ago we posted that the gang here at xiik was planning a weekend full of fun. Well, mission [...]

Comment on How Paranormal Activity Took Over the Internet by Henrik

Henrik — Thu, 29 Oct 2009 13:54:23 +0000

another thing that has worked really well for them is the whole “Stephen Spielberg was too scared to watch all of it” angle. Everything i’ve read about this movie has mentioned that.

very good PR job to ensure that all the reviewers stick to the talking points.

Comment on The Dos and Don’ts of Social Networking by Tristan

Tristan — Mon, 19 Oct 2009 18:50:29 +0000

Nice points! I especially agree with “Do” #3. The Golden Rule should extend to the digital world, but too often – especially in anonymous forums/networks – people throw this rule out the window and go at each other like apes fighting over the last banana (or something like that.) I’ve found that simply letting a comment sit for a few minutes before clicking “Post” allows me enough time to determine whether or not what I’m about to submit is contributing to the discussion, or just adding to the noise and aggravation found all-too-often online.

Comment on Flash Corporate Websites are Dead…Oh…and Intros Too by jsFanboy

jsFanboy — Fri, 05 Jun 2009 18:54:50 +0000

I hate Flash. I think more things can and should be accomplished with JavaScript.

Comment on Online Advertising: Metrics vs. The Big Idea by Online Advertising: Metrics vs. the Big Idea «

Online Advertising: Metrics vs. the Big Idea « — Thu, 07 May 2009 23:02:28 +0000

[...] my next article in the next day or so, but wanted to throw in a link to my first article titled Online Advertising: Metrics vs. the Big Idea? If you’re an advertising geek, [...]