A few weeks ago, the xiik geeks had a blast when we strutted our stuff with of our pooches, (or our loved ones’ pooches) on the track of the Indianapolis Motor Speedway for the Mutt Strut. Sure the weather was a little rainy, but that didn’t stop us, or thousands of others, from supporting the [...]
Yesterday, Shaun White proved that he is the best at what he does—snowboarding. He pummeled the competition with his signature move, the “Double McTwist 1260,” which consists of two off-axis backflips while doing 3.5 full rotations, all in one jump! By the time he reached his last run, the gold medal was already his, but [...]
I think it’s safe to say that we are pretty greedy when it comes to our internet speed. A recent post by CNN got me thinking about how my personal views on the internet have completely shifted in the last 5 years. What used to be “fast” is now considered practically idle; even having today’s [...]
Ok, so I don’t think people are actually stupid; I just know that not everyone takes the time to really understand marketing. Some people study engineering or computer science or excel in a craft. Others, like me, study public relations and marketing. One of the first things I learned is the importance of knowing your [...]
xiik Interactive Marketing goes international! Yep, just recently I had the distinct pleasure and opportunity to represent the xiik geeks at my 4th SIGGRAPH conference ever and my second in Asia (last year I visited Singapore for the first ever SIGGRAPH Asia). This year the conference was held in Yokohama, Japan — an absolutely wonderful [...]
Fa la la la la, la la la la! Well, you know how the song goes. As the holiday season rolls around, lately we’ve been noticing some significant changes to websites that aim to spruce up marketing (no pun intended?) and maybe catch the attention of a few more customers. This comes as no surprise, though. Just as countless [...]
Remember that one quote from the film Field of Dreams, “Build it and they will come?” Well, in the internet business that idea doesn’t translate well at all. We’ve seen this a thousand times: a business invests its hard-earned marketing dollars into a (hopefully) well-designed website and then groans that they aren’t getting the traffic to their site [...]
If you’ve heard it once, then you’ve heard it a thousand times. “Go green!” everyone says at work. But, what does that really mean? Sure, you opt to print fewer funny pictures to hang on your office billboard, buy reusable cups for the water cooler and encourage everyone to ride their bicycles to the office, [...]
I have to admit, I’m kind of a gaming fanatic. Just recently, I dusted off the old Super Nintendo gaming system and haven’t been able to stop playing it since. But why am I playing these older games when I have an X-Box and a Nintendo Game Cube with much better graphics and systems that [...]
“Good artists copy, great artists steal.” Since Picasso’s death, many people have attributed those words to him. But why would an outstanding artist say something like this? Because it’s true! There have actually been quite a few articles written on the above saying and why borrowing ideas is important for all aspects of art and [...]
