Category Archives: web development

Marketing 101: Digital Marketing in Three Easy Steps (Part One)

If someone had told you twenty years ago that you could have a direct line of communication with nearly all of your customers, would you have been excited?  Of course!  What an amazing opportunity.  Not only do you have the power to tell your story, but you have the ability to hear from and measure [...]

There’s Something About the Mission

Scores of nonprofits operate under a mission with the highest standards to add value to individuals and society. When it comes to growing the organization and strengthening existing relationships, those same standards sometimes lack the benefits of a Fortune 500 marketing budget. But gosh dang — those nonprofit projects are ones that xiik loves to [...]

5 Tips for Choosing a Marketing Partner

In the course of my job I’m often faced with the question of price for work rendered — a fair question given the veil of complexity that accompanies discussions of integrated marketing, branding, and digital strategy.  What kind of team should I work with?  What makes one agency better than another?  How do I decide? [...]

Mutt Strut Site Design

If every dog has its day, every good fundraising event should have a good website. Sure, you can set up an event and invite people to it on Facebook, send a press release to local media touting it, and design and print promotional posters at local businesses. But if you don’t have a dedicated website [...]

Website Design & CMS: Fostering Media Connections

Last year Fostering Media Connections, an advocacy group for children in foster care, needed a more effective web presence: it had to be easy to update with fresh content, it had to be easy to use for visitors, and it had to narrate their campaign and mission in an emotionally compelling way. FMC looked to [...]

Explore a more beautiful web (without Flash?)

Internet Explorer 9 (IE9) was finally revealed to the public through an event named “Beauty of the Web.” Only available for BETA download to Windows 7 and Vista users (Sorry MAC and Linux fans!), IE9 introduces new features for customers as well as developers who want to take full advantage of their computing power while [...]

Support the Poster Pooch!

A few weeks ago, the xiik geeks had a blast when we strutted our stuff with of our pooches, (or our loved ones’ pooches) on the track of the Indianapolis Motor Speedway for the Mutt Strut. Sure the weather was a little rainy, but that didn’t stop us, or thousands of others, from supporting the [...]

Shaun White Snowboards, We Design

Yesterday, Shaun White proved that he is the best at what he does—snowboarding. He pummeled the competition with his signature move, the “Double McTwist 1260,” which consists of two off-axis backflips while doing 3.5 full rotations, all in one jump! By the time he reached his last run, the gold medal was already his, but [...]

Internet Speed Greed

I think it’s safe to say that we are pretty greedy when it comes to our internet speed. A recent post by CNN got me thinking about how my personal views on the internet have completely shifted in the last 5 years. What used to be “fast” is now considered practically idle; even having today’s [...]

It’s the Strategy, Stupid

Ok, so I don’t think people are actually stupid; I just know that not everyone takes the time to really understand marketing. Some people study engineering or computer science or excel in a craft. Others, like me, study public relations and marketing. One of the first things I learned is the importance of knowing your [...]

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