Category Archives: web design

Marketing 101: Digital Marketing in Three Easy Steps (Part One)

If someone had told you twenty years ago that you could have a direct line of communication with nearly all of your customers, would you have been excited?  Of course!  What an amazing opportunity.  Not only do you have the power to tell your story, but you have the ability to hear from and measure [...]

Marketing 101: The Evolution of Marketing

Greetings from cyberspace! A few weeks ago I officially joined the xiik team, which is beyond exciting. None of this is particularly relevant to you, but important to me nonetheless. I’ve been asked to start contributing to the xiik blog this week and I hope this is the first of many entries where I share [...]

There’s Something About the Mission

Scores of nonprofits operate under a mission with the highest standards to add value to individuals and society. When it comes to growing the organization and strengthening existing relationships, those same standards sometimes lack the benefits of a Fortune 500 marketing budget. But gosh dang — those nonprofit projects are ones that xiik loves to [...]

5 Tips for Choosing a Marketing Partner

In the course of my job I’m often faced with the question of price for work rendered — a fair question given the veil of complexity that accompanies discussions of integrated marketing, branding, and digital strategy.  What kind of team should I work with?  What makes one agency better than another?  How do I decide? [...]

Mutt Strut Site Design

If every dog has its day, every good fundraising event should have a good website. Sure, you can set up an event and invite people to it on Facebook, send a press release to local media touting it, and design and print promotional posters at local businesses. But if you don’t have a dedicated website [...]

Website Design & CMS: Fostering Media Connections

Last year Fostering Media Connections, an advocacy group for children in foster care, needed a more effective web presence: it had to be easy to update with fresh content, it had to be easy to use for visitors, and it had to narrate their campaign and mission in an emotionally compelling way. FMC looked to [...]

Holidayize Your Website the Right Way

This year we have added a new technical term to our xiik dictionary — holidayize. Yes, holidayize. To us, this is simply the act of taking a website from normal to new by integrating holiday flair into its design.  A winter landscape, Christmas trees or even hanging up some lights on a banner graphic is [...]

Support the Poster Pooch!

A few weeks ago, the xiik geeks had a blast when we strutted our stuff with of our pooches, (or our loved ones’ pooches) on the track of the Indianapolis Motor Speedway for the Mutt Strut. Sure the weather was a little rainy, but that didn’t stop us, or thousands of others, from supporting the [...]

Shaun White Snowboards, We Design

Yesterday, Shaun White proved that he is the best at what he does—snowboarding. He pummeled the competition with his signature move, the “Double McTwist 1260,” which consists of two off-axis backflips while doing 3.5 full rotations, all in one jump! By the time he reached his last run, the gold medal was already his, but [...]

How Netflix Revolutionized Movie Rental

Everyone has heard of Netflix in some way or another by now. The ads are everywhere and the service has rapidly become a household staple for many.  I finally took the plunge myself and purchased a membership. Like me, most people used to drive to Blockbuster only to find that the movie they wanted to [...]

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