Category Archives: social media

Marketing 101: Digital Marketing in Three Easy Steps (Part One)

If someone had told you twenty years ago that you could have a direct line of communication with nearly all of your customers, would you have been excited?  Of course!  What an amazing opportunity.  Not only do you have the power to tell your story, but you have the ability to hear from and measure [...]

Marketing 101: The Power of Traditional Marketing Tools

Does anyone else out there feel old?  I have to admit that I am creeping up on a very important milestone in my life…the big 3-0!  Previously I would have told you that “thirty is young” and “I won’t feel any differently.”  Recently it seems as though I can instantly date myself and sound really [...]

Marketing 101: The Evolution of Marketing

Greetings from cyberspace! A few weeks ago I officially joined the xiik team, which is beyond exciting. None of this is particularly relevant to you, but important to me nonetheless. I’ve been asked to start contributing to the xiik blog this week and I hope this is the first of many entries where I share [...]

A Universe of Marketing Options

I was recently asked to put together a few thoughts about how all the bits and pieces of what we do at xiik fit together.    My friend’s  concern was that he ‘didn’t know what he didn’t know’ and he was hoping that a 10,000 foot glimpse of the landscape would help him get his bearings [...]

The Great “Firewall” of China

Recently, I had the pleasure of visiting Seoul, Korea for the 3rd SIGGRAPH Asiaconference on computer graphics. The rest of the xiik geeks celebrated once they heard news I would actually be gone for a full month on an extended trip through Asia. (Because they were happy for me. Yes, that’s why.) After the conference [...]

The So-Called “Top 10” Twitter Users

I’ll be honest, social media isn’t my favorite subject to blog about, but when I see a post that makes me stop and wonder why part of it was even written, I feel like it is my duty to at least address it. The post I’m referring to is called “Analysis of The Top 10 [...]

Happy Birthday from Facebook

This past Tuesday, I turned 21. Woohoo! But, this blog post isn’t my plea for more birthday wishes. I can assure you that my slew of loving Facebook friends took care of that. The real meat here is how Facebook is starting to change the dynamic of birthday wishes. It even feels odd typing that, [...]

Marketing Via Smack Talk

Facebook and Twitter have always been great platforms for staying connected, sharing resources and even meeting new friends, but when it comes to talkin’ smack, the stakes (and followers) seem to rise. Recently, the Indianapolis Museum of Art (IMA) and the New Orleans Museum of Art (NOMA) engaged in a little online sibling rivalry and [...]

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