Category Archives: marketing

Marketing 101: Digital Marketing in Three Easy Steps (Part One)

May 15, 2012 – 2:39 pm

If someone had told you twenty years ago that you could have a direct line of communication with nearly all of your customers, would you have been excited?  Of course!  What an amazing opportunity.  Not only do you have the power to tell your story, but you have the ability to hear from and measure [...]

By John Robbins | Also posted in Uncategorized, interactive marketing, web development, indianapolis, usability, web design, social media, Facebook, Twitter, content management systems | Tagged , , , , , , , , , , , | Leave a Comment

Marketing 101: The Power of Traditional Marketing Tools

May 1, 2012 – 8:58 am

Does anyone else out there feel old?  I have to admit that I am creeping up on a very important milestone in my life…the big 3-0!  Previously I would have told you that “thirty is young” and “I won’t feel any differently.”  Recently it seems as though I can instantly date myself and sound really [...]

By John Robbins | Also posted in advertising, branding, Facebook, indianapolis, interactive marketing, marketing promotions, print design, social media, Twitter, Uncategorized | Tagged , , , , , , , , , | Leave a Comment

Marketing 101: The Evolution of Marketing

April 17, 2012 – 10:43 am

Greetings from cyberspace! A few weeks ago I officially joined the xiik team, which is beyond exciting. None of this is particularly relevant to you, but important to me nonetheless. I’ve been asked to start contributing to the xiik blog this week and I hope this is the first of many entries where I share [...]

By John Robbins | Also posted in advertising, branding, Facebook, indianapolis, interactive marketing, marketing promotions, social media, Twitter, web design | Leave a Comment

A Universe of Marketing Options

April 12, 2012 – 2:14 pm

I was recently asked to put together a few thoughts about how all the bits and pieces of what we do at xiik fit together.    My friend’s  concern was that he ‘didn’t know what he didn’t know’ and he was hoping that a 10,000 foot glimpse of the landscape would help him get his bearings [...]

By Dora Lutz | Also posted in advertising, branding, customer service, interactive marketing, social media | Leave a Comment

5 Tips for Choosing a Marketing Partner

February 3, 2012 – 10:11 am

In the course of my job I’m often faced with the question of price for work rendered — a fair question given the veil of complexity that accompanies discussions of integrated marketing, branding, and digital strategy.  What kind of team should I work with?  What makes one agency better than another?  How do I decide? [...]

By Dora Lutz | Also posted in about xiik, advertising, customer service, interactive marketing, web design, web development | Leave a Comment

How to Choose a Brand Name

July 8, 2011 – 2:54 pm

So you’re starting a new company or developing a brand-new product. What should you name it? If, like most companies, you can’t invest months of time and committees of people in developing and choosing an effective brand name, these tips can help you. 1. Remember your audience. If you’re selling high-end home furnishings, a down-home [...]

By xiik | Also posted in branding | Tagged , , , | Leave a Comment
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