These past few years I have, sadly, been very out of touch with video games because adult responsibilities have occupied my time; but that hasn’t stopped me from occasionally reading about them. Recently, I viewed an article on MSNBC about games that integrate sex into their game play. Mass Effect, BioWare’s latest role-playing game, is [...]
Ok, so I don’t think people are actually stupid; I just know that not everyone takes the time to really understand marketing. Some people study engineering or computer science or excel in a craft. Others, like me, study public relations and marketing. One of the first things I learned is the importance of knowing your [...]
Many new practices are borne out of necessity. And for non-profit organizations, that necessity is not surprisingly often survival on a bare bones budget. But in order to really flourish and grow, these organizations need marketing vehicles to both reach new audiences and engage interactively with existing ones. Enter social media. These online communities are [...]
