Category Archives: interactive marketing

It’s the Strategy, Stupid

January 26, 2010 – 5:24 pm

Ok, so I don’t think people are actually stupid; I just know that not everyone takes the time to really understand marketing. Some people study engineering or computer science or excel in a craft. Others, like me, study public relations and marketing. One of the first things I learned is the importance of knowing your [...]

By xiiksarah | Also posted in advertising, indianapolis, marketing promotions, web development | Leave a Comment

How Netflix Revolutionized Movie Rental

January 19, 2010 – 6:49 pm

Everyone has heard of Netflix in some way or another by now. The ads are everywhere and the service has rapidly become a household staple for many.  I finally took the plunge myself and purchased a membership. Like me, most people used to drive to Blockbuster only to find that the movie they wanted to [...]

By Josh Corken | Also posted in advertising, customer service, web design | Tagged , , , | Leave a Comment

SIGGRAPH Asia 2009 Highlights

January 7, 2010 – 6:27 pm

xiik Interactive Marketing goes international! Yep, just recently I had the distinct pleasure and opportunity to represent the xiik geeks at my 4th SIGGRAPH conference ever and my second in Asia (last year I visited Singapore for the first ever SIGGRAPH Asia). This year the conference was held in Yokohama, Japan — an absolutely wonderful [...]

By Josh Corken | Also posted in about xiik, advertising, Uncategorized, web development | Tagged , , | Leave a Comment

“Okay, my site is live. Now what?”

November 24, 2009 – 2:46 pm

Remember that one quote from the film Field of Dreams, “Build it and they will come?” Well, in the internet business that idea doesn’t translate well at all. We’ve seen this a thousand times: a business invests its hard-earned marketing dollars into a (hopefully) well-designed website and then groans that they aren’t getting the traffic to their site [...]

By Josh Corken | Also posted in advertising, web design, web development | Tagged , | Leave a Comment

The xiik Geek Weekend Extravaganza!

November 5, 2009 – 3:31 pm

The bossman, Topher, takes the geek experience to the next level yet again by planning a team building weekend, full of fun activities for our hardworking team here at xiik! Now, we aren’t just talking the Indianapolis office either. We’re flying in folks from as far as Los Angeles. Team building, of course, is important to [...]

By Josh Corken | Also posted in about xiik, indianapolis | Tagged , , | Comments (1)

The Dos and Don’ts of Social Networking

October 19, 2009 – 8:07 am

No matter who you are, if you’re reading this then you likely have some sort of connection to the social media world, whether it be Facebook, Twitter, LinkedIn, YouTube, Flickr, StumbleUpon – you get the idea. It’s everywhere! Kind of like zombies in that one movie with, you know, all the zombies. Anyways. My dad and [...]

By Josh Corken | Also posted in advertising | Tagged , , , | Comments (2)

Integrating “Green” into Integrated Marketing

October 12, 2009 – 7:33 am

If you’ve heard it once, then you’ve heard it a thousand times. “Go green!” everyone says at work. But, what does that really mean? Sure, you opt to print fewer funny pictures to hang on your office billboard, buy reusable cups for the water cooler and encourage everyone to ride their bicycles to the office, [...]

By Josh Corken | Also posted in advertising, web design, web development | Tagged , | Leave a Comment

Video and the Non-Profit Marketer

May 7, 2009 – 11:14 pm

Many new practices are borne out of necessity. And for non-profit organizations, that necessity is not surprisingly often survival on a bare bones budget. But in order to really flourish and grow, these organizations need marketing vehicles to both reach new audiences and engage interactively with existing ones. Enter social media. These online communities are [...]

By Christopher Maikish | Also posted in advertising, marketing promotions | Tagged , , , , , , | Leave a Comment

Online Advertising: Metrics vs. The Big Idea

February 24, 2009 – 4:41 am

In the ongoing effort to transform the online advertising medium into its audience captivating, market-sharing potential, there seems to be a growing philosophical argument and it appears as though we are supposed to take sides: Are you for metrics? Or are you for The Big Idea? At the second annual meeting of the Interactive Advertising [...]

By Christopher Maikish | Also posted in advertising, los angeles | Comments (4)

Flash Corporate Sites Dead?

February 22, 2009 – 12:00 am

We highly respect both the comment presented by ickydime and the incredible work that The Basement produces (so much so that we gave them our very first bold link in our blog).  Thank you for your comment.  Readers, if you haven’t taken the time to read their comment to our blog, please check it out.   [...]

By Topher Overstreet | Also posted in flash, indianapolis, las vegas, los angeles, usability, washington dc, web design, web development | Comments (7)
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