In the ongoing effort to transform the online advertising medium into its audience captivating, market-sharing potential, there seems to be a growing philosophical argument and it appears as though we are supposed to take sides: Are you for metrics? Or are you for The Big Idea? At the second annual meeting of the Interactive Advertising [...]
We highly respect both the comment presented by ickydime and the incredible work that The Basement produces (so much so that we gave them our very first bold link in our blog). Thank you for your comment. Readers, if you haven’t taken the time to read their comment to our blog, please check it out. [...]
We frequently hear from clients, “My last web company was HORRIBLE! Nobody even comes to the site and those that do come think it’s hard to use. Now I can’t even get them to return my calls. Can you give us a better-looking site that is actually user-friendly???!” Hold your horses, Lucy. It may have [...]
You may ask yourself , “Geez…why does xiik have a blog??” Is it because it makes us seem hip? Is it to grab another spot on the main page of Google? Is it simply because everybody else has one, so why shouldn’t we? We’re a interactive marketing firm. It seems like what some of the other companies [...]
