Category Archives: interactive marketing

5 Tips for Choosing a Marketing Partner

February 3, 2012 – 10:11 am

In the course of my job I’m often faced with the question of price for work rendered — a fair question given the veil of complexity accompanies discussions of integrated marketing, branding, and digital strategy.  What kind of team should I work with?  What makes one agency better than another?  What’s included in my proposal, [...]

By Dora Lutz | Also posted in about xiik, advertising, customer service, marketing, web design, web development | Leave a Comment

Mutt Strut Site Design

July 1, 2011 – 12:37 pm

If every dog has its day, every good fundraising event should have a good website. Sure, you can set up an event and invite people to it on Facebook, send a press release to local media touting it, and design and print promotional posters at local businesses. But if you don’t have a dedicated website [...]

By xiik | Also posted in indianapolis, web design, web development | Tagged , , , , | Leave a Comment

Power in (Neighbor) Numbers: Closet Works

June 23, 2011 – 10:00 am

How do you create instant credibility for your business for people unfamiliar with your products and services? Idea: leverage your existing customer base in new ways. Closet Works specializes in creating custom cabinetry, and with more than 22,000 customers in the Chicago area, they had a powerful client base but no way to use it [...]

By xiik | Also posted in Chicago, customer service, testimonials | Tagged , | Comments (1)

Marketing is like…a bale of hay?

October 20, 2010 – 8:37 pm

A nine-year-old boy stood more than 20 feet in the air in a hayloft, stretching his hands out toward a rope swing. His friend below had just launched the long rope (which was strung from the very top peak of the barn) up toward the boy above. But just as the boy reached to grasp [...]

By melissawz | Also posted in about xiik, customer service, marketing promotions, testimonials | Tagged , , , , , | Leave a Comment

American Apparel is sexy. Really sexy!

March 5, 2010 – 10:18 pm

These past few years I have, sadly, been very out of touch with video games because adult responsibilities have occupied my time; but that hasn’t stopped me from occasionally reading about them. Recently, I viewed an article on MSNBC about games that integrate sex into their game play. Mass Effect, BioWare’s latest role-playing game, is [...]

By Josh Corken | Also posted in advertising, marketing promotions | Tagged , , , , , | Comments (2)

Shaun White Snowboards, We Design

February 18, 2010 – 7:28 pm

Yesterday, Shaun White proved that he is the best at what he does—snowboarding. He pummeled the competition with his signature move, the “Double McTwist 1260,” which consists of two off-axis backflips while doing 3.5 full rotations, all in one jump! By the time he reached his last run, the gold medal was already his, but [...]

By Josh Corken | Also posted in web design, web development | Tagged , , , | Leave a Comment

It’s the Strategy, Stupid

January 26, 2010 – 5:24 pm

Ok, so I don’t think people are actually stupid; I just know that not everyone takes the time to really understand marketing. Some people study engineering or computer science or excel in a craft. Others, like me, study public relations and marketing. One of the first things I learned is the importance of knowing your [...]

By xiiksarah | Also posted in advertising, indianapolis, marketing promotions, web development | Leave a Comment

How Netflix Revolutionized Movie Rental

January 19, 2010 – 6:49 pm

Everyone has heard of Netflix in some way or another by now. The ads are everywhere and the service has rapidly become a household staple for many.  I finally took the plunge myself and purchased a membership. Like me, most people used to drive to Blockbuster only to find that the movie they wanted to [...]

By Josh Corken | Also posted in advertising, customer service, web design | Tagged , , , | Leave a Comment

SIGGRAPH Asia 2009 Highlights

January 7, 2010 – 6:27 pm

xiik Interactive Marketing goes international! Yep, just recently I had the distinct pleasure and opportunity to represent the xiik geeks at my 4th SIGGRAPH conference ever and my second in Asia (last year I visited Singapore for the first ever SIGGRAPH Asia). This year the conference was held in Yokohama, Japan — an absolutely wonderful [...]

By Josh Corken | Also posted in about xiik, advertising, Uncategorized, web development | Tagged , , | Leave a Comment

“Okay, my site is live. Now what?”

November 24, 2009 – 2:46 pm

Remember that one quote from the film Field of Dreams, “Build it and they will come?” Well, in the internet business that idea doesn’t translate well at all. We’ve seen this a thousand times: a business invests its hard-earned marketing dollars into a (hopefully) well-designed website and then groans that they aren’t getting the traffic to their site [...]

By Josh Corken | Also posted in advertising, web design, web development | Tagged , | Leave a Comment
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