Category Archives: interactive marketing

Marketing 101: Digital Marketing in Three Easy Steps (Part One)

May 15, 2012 – 2:39 pm

If someone had told you twenty years ago that you could have a direct line of communication with nearly all of your customers, would you have been excited?  Of course!  What an amazing opportunity.  Not only do you have the power to tell your story, but you have the ability to hear from and measure [...]

By John Robbins | Also posted in Uncategorized, web development, indianapolis, usability, web design, social media, Facebook, Twitter, marketing, content management systems | Tagged , , , , , , , , , , , | Leave a Comment

Marketing 101: The Power of Traditional Marketing Tools

May 1, 2012 – 8:58 am

Does anyone else out there feel old?  I have to admit that I am creeping up on a very important milestone in my life…the big 3-0!  Previously I would have told you that “thirty is young” and “I won’t feel any differently.”  Recently it seems as though I can instantly date myself and sound really [...]

By John Robbins | Also posted in advertising, branding, Facebook, indianapolis, marketing, marketing promotions, print design, social media, Twitter, Uncategorized | Tagged , , , , , , , , , | Leave a Comment

Marketing 101: The Evolution of Marketing

April 17, 2012 – 10:43 am

Greetings from cyberspace! A few weeks ago I officially joined the xiik team, which is beyond exciting. None of this is particularly relevant to you, but important to me nonetheless. I’ve been asked to start contributing to the xiik blog this week and I hope this is the first of many entries where I share [...]

By John Robbins | Also posted in advertising, branding, Facebook, indianapolis, marketing, marketing promotions, social media, Twitter, web design | Leave a Comment

A Universe of Marketing Options

April 12, 2012 – 2:14 pm

I was recently asked to put together a few thoughts about how all the bits and pieces of what we do at xiik fit together.    My friend’s  concern was that he ‘didn’t know what he didn’t know’ and he was hoping that a 10,000 foot glimpse of the landscape would help him get his bearings [...]

By Dora Lutz | Also posted in advertising, branding, customer service, marketing, social media | Leave a Comment

5 Tips for Choosing a Marketing Partner

February 3, 2012 – 10:11 am

In the course of my job I’m often faced with the question of price for work rendered — a fair question given the veil of complexity that accompanies discussions of integrated marketing, branding, and digital strategy.  What kind of team should I work with?  What makes one agency better than another?  How do I decide? [...]

By Dora Lutz | Also posted in about xiik, advertising, customer service, marketing, web design, web development | Leave a Comment

Mutt Strut Site Design

July 1, 2011 – 12:37 pm

If every dog has its day, every good fundraising event should have a good website. Sure, you can set up an event and invite people to it on Facebook, send a press release to local media touting it, and design and print promotional posters at local businesses. But if you don’t have a dedicated website [...]

By xiik | Also posted in indianapolis, web design, web development | Tagged , , , , | Leave a Comment

Power in (Neighbor) Numbers: Closet Works

June 23, 2011 – 10:00 am

How do you create instant credibility for your business for people unfamiliar with your products and services? Idea: leverage your existing customer base in new ways. Closet Works specializes in creating custom cabinetry, and with more than 22,000 customers in the Chicago area, they had a powerful client base but no way to use it [...]

By xiik | Also posted in Chicago, customer service, testimonials | Tagged , | Comments (1)

Marketing is like…a bale of hay?

October 20, 2010 – 8:37 pm

A nine-year-old boy stood more than 20 feet in the air in a hayloft, stretching his hands out toward a rope swing. His friend below had just launched the long rope (which was strung from the very top peak of the barn) up toward the boy above. But just as the boy reached to grasp [...]

By melissawz | Also posted in about xiik, customer service, marketing promotions, testimonials | Tagged , , , , , | Leave a Comment

American Apparel is sexy. Really sexy!

March 5, 2010 – 10:18 pm

These past few years I have, sadly, been very out of touch with video games because adult responsibilities have occupied my time; but that hasn’t stopped me from occasionally reading about them. Recently, I viewed an article on MSNBC about games that integrate sex into their game play. Mass Effect, BioWare’s latest role-playing game, is [...]

By Josh Corken | Also posted in advertising, marketing promotions | Tagged , , , , , | Comments (2)

Shaun White Snowboards, We Design

February 18, 2010 – 7:28 pm

Yesterday, Shaun White proved that he is the best at what he does—snowboarding. He pummeled the competition with his signature move, the “Double McTwist 1260,” which consists of two off-axis backflips while doing 3.5 full rotations, all in one jump! By the time he reached his last run, the gold medal was already his, but [...]

By Josh Corken | Also posted in web design, web development | Tagged , , , | Leave a Comment
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