Category Archives: indianapolis

Marketing 101: Digital Marketing in Three Easy Steps (Part One)

If someone had told you twenty years ago that you could have a direct line of communication with nearly all of your customers, would you have been excited?  Of course!  What an amazing opportunity.  Not only do you have the power to tell your story, but you have the ability to hear from and measure [...]

Marketing 101: The Power of Traditional Marketing Tools

Does anyone else out there feel old?  I have to admit that I am creeping up on a very important milestone in my life…the big 3-0!  Previously I would have told you that “thirty is young” and “I won’t feel any differently.”  Recently it seems as though I can instantly date myself and sound really [...]

Marketing 101: The Evolution of Marketing

Greetings from cyberspace! A few weeks ago I officially joined the xiik team, which is beyond exciting. None of this is particularly relevant to you, but important to me nonetheless. I’ve been asked to start contributing to the xiik blog this week and I hope this is the first of many entries where I share [...]

Mutt Strut Site Design

If every dog has its day, every good fundraising event should have a good website. Sure, you can set up an event and invite people to it on Facebook, send a press release to local media touting it, and design and print promotional posters at local businesses. But if you don’t have a dedicated website [...]

Support the Poster Pooch!

A few weeks ago, the xiik geeks had a blast when we strutted our stuff with of our pooches, (or our loved ones’ pooches) on the track of the Indianapolis Motor Speedway for the Mutt Strut. Sure the weather was a little rainy, but that didn’t stop us, or thousands of others, from supporting the [...]

The xiik Geek Bar – Spring 2010 Edition

We’ve been doing a lot of work since our last post about the new office space. This time around, you won’t find very many big changes to the walls, desks or space itself. The most notable additions are the full size mannequins that just so happened to grace us with their presence overnight a couple [...]

Hometown Hoosier Hysteria

xiik’s Indianapolis office is buzzing with excitement as we’re only a few hours away from the tip off of the 2010 NCAA Men’s Basketball Championship game. The game is being played only a few miles to the south at Lucas Oil Stadium. A few miles in the opposite direction is Butler University, the home of [...]

It’s the Strategy, Stupid

Ok, so I don’t think people are actually stupid; I just know that not everyone takes the time to really understand marketing. Some people study engineering or computer science or excel in a craft. Others, like me, study public relations and marketing. One of the first things I learned is the importance of knowing your [...]

Five Resolutions Your Business Can’t Afford to Break

We all start out the New Year with aspirations for improvement personally and professionally. Here are five ways to build in structure to your high hopes for business success in 2010: Evaluate Your Goals How has your business changed in the last year? What’s 2010 going to look like for your industry? Do current sales [...]

The Geek Bar…Remodeled!

Back at the end of September, you may recall us posting about how our creative staff was “evicted.” Oh, we were thrown out all right! If you missed that picture blog, you can view it here. Our new creative office has changed significantly since then. We can’t even recognize the place now. Okay, that’s a stretch, but we [...]

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