Category Archives: customer service

5 Tips for Choosing a Marketing Partner

In the course of my job I’m often faced with the question of price for work rendered — a fair question given the veil of complexity accompanies discussions of integrated marketing, branding, and digital strategy.  What kind of team should I work with?  What makes one agency better than another?  What’s included in my proposal, [...]

Power in (Neighbor) Numbers: Closet Works

How do you create instant credibility for your business for people unfamiliar with your products and services? Idea: leverage your existing customer base in new ways. Closet Works specializes in creating custom cabinetry, and with more than 22,000 customers in the Chicago area, they had a powerful client base but no way to use it [...]

Marketing is like…a bale of hay?

A nine-year-old boy stood more than 20 feet in the air in a hayloft, stretching his hands out toward a rope swing. His friend below had just launched the long rope (which was strung from the very top peak of the barn) up toward the boy above. But just as the boy reached to grasp [...]

Twitter: Power for the Little Guy

SIGGRAPH (Special Interest Group on Graphics) is a week-long computer graphics conference that occurs annually and is comparable to GenCon, but more technical…and better. This year was my fifth SIGGRAPH and my second representing xiik , which was held  not too far from our Century City office, just outside Los Angeles, California! Unfortunately, this post [...]

No Brakes! Toyota Needs to Put a Stop to Its Cars and Its Inability to Communicate

You might want to watch out for me on the road. Seriously. Although I consider myself a good driver (minus the slightest case of road rage), I am also one of millions of people driving Toyotas all over this country. Every time I jump on the Interstate, I wonder if this will be the day [...]

How Netflix Revolutionized Movie Rental

Everyone has heard of Netflix in some way or another by now. The ads are everywhere and the service has rapidly become a household staple for many.  I finally took the plunge myself and purchased a membership. Like me, most people used to drive to Blockbuster only to find that the movie they wanted to [...]

Five Resolutions Your Business Can’t Afford to Break

We all start out the New Year with aspirations for improvement personally and professionally. Here are five ways to build in structure to your high hopes for business success in 2010: Evaluate Your Goals How has your business changed in the last year? What’s 2010 going to look like for your industry? Do current sales [...]

“Tis the Season to Change Your Website”

Fa la la la la, la la la la! Well, you know how the song goes. As the holiday season rolls around, lately we’ve been noticing some significant changes to websites that aim to spruce up marketing (no pun intended?) and maybe catch the attention of a few more customers. This comes as no surprise, though. Just as countless [...]

Apple: Party of 2. Non-Smoking.

It looks like there’s some tension in the air between some unhappy Apple customers who are smokers and the Apple customer service department. Why? Apparently, Apple is refusing to fix certain computers because they have traces of smoke residue in them. Ok, now even this struck a nerve with me and as many of you know, [...]

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