Category Archives: advertising

Integrating “Green” into Integrated Marketing

October 12, 2009 – 7:33 am

If you’ve heard it once, then you’ve heard it a thousand times. “Go green!” everyone says at work. But, what does that really mean? Sure, you opt to print fewer funny pictures to hang on your office billboard, buy reusable cups for the water cooler and encourage everyone to ride their bicycles to the office, [...]

By Josh Corken | Also posted in interactive marketing, web design, web development | Tagged , | Leave a Comment

The Evolving Face of Gaming Culture

October 8, 2009 – 8:00 am

I have to admit, I’m kind of a gaming fanatic. Just recently, I dusted off the old Super Nintendo gaming system and haven’t been able to stop playing it since. But why am I playing these older games when I have an X-Box and a Nintendo Game Cube with much better graphics and systems that [...]

By Josh Corken | Also posted in web design, web development | Tagged , , | Leave a Comment

Behringer (Flat Out) Copies Iconic Apple Site Design

October 5, 2009 – 8:00 am

“Good artists copy, great artists steal.” Since Picasso’s death, many people have attributed those words to him. But why would an outstanding artist say something like this? Because it’s true! There have actually been quite a few articles written on the above saying and why borrowing ideas is important for all aspects of art and [...]

By Josh Corken | Also posted in web design, web development | Tagged , , , | Leave a Comment

Video and the Non-Profit Marketer

May 7, 2009 – 11:14 pm

Many new practices are borne out of necessity. And for non-profit organizations, that necessity is not surprisingly often survival on a bare bones budget. But in order to really flourish and grow, these organizations need marketing vehicles to both reach new audiences and engage interactively with existing ones. Enter social media. These online communities are [...]

By Christopher Maikish | Also posted in interactive marketing, marketing promotions | Tagged , , , , , , | Leave a Comment

Online Advertising: Metrics vs. The Big Idea

February 24, 2009 – 4:41 am

In the ongoing effort to transform the online advertising medium into its audience captivating, market-sharing potential, there seems to be a growing philosophical argument and it appears as though we are supposed to take sides: Are you for metrics? Or are you for The Big Idea? At the second annual meeting of the Interactive Advertising [...]

By Christopher Maikish | Also posted in interactive marketing, los angeles | Comments (4)
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