Category Archives: advertising

It’s the Strategy, Stupid

January 26, 2010 – 5:24 pm

Ok, so I don’t think people are actually stupid; I just know that not everyone takes the time to really understand marketing. Some people study engineering or computer science or excel in a craft. Others, like me, study public relations and marketing. One of the first things I learned is the importance of knowing your [...]

By xiiksarah | Also posted in indianapolis, interactive marketing, marketing promotions, web development | Leave a Comment

How Netflix Revolutionized Movie Rental

January 19, 2010 – 6:49 pm

Everyone has heard of Netflix in some way or another by now. The ads are everywhere and the service has rapidly become a household staple for many.  I finally took the plunge myself and purchased a membership. Like me, most people used to drive to Blockbuster only to find that the movie they wanted to [...]

By Josh Corken | Also posted in customer service, interactive marketing, web design | Tagged , , , | Leave a Comment

SIGGRAPH Asia 2009 Highlights

January 7, 2010 – 6:27 pm

xiik Interactive Marketing goes international! Yep, just recently I had the distinct pleasure and opportunity to represent the xiik geeks at my 4th SIGGRAPH conference ever and my second in Asia (last year I visited Singapore for the first ever SIGGRAPH Asia). This year the conference was held in Yokohama, Japan — an absolutely wonderful [...]

By Josh Corken | Also posted in about xiik, interactive marketing, Uncategorized, web development | Tagged , , | Leave a Comment

Five Resolutions Your Business Can’t Afford to Break

January 5, 2010 – 5:24 pm

We all start out the New Year with aspirations for improvement personally and professionally. Here are five ways to build in structure to your high hopes for business success in 2010: Evaluate Your Goals How has your business changed in the last year? What’s 2010 going to look like for your industry? Do current sales [...]

By xiiksarah | Also posted in about xiik, customer service, indianapolis, public relations | Tagged , , , , | Leave a Comment

The Great Ghost Blogging Debate 2009

December 14, 2009 – 11:16 pm

I dragged myself out of bed an hour and half earlier than normal to attend the second Indianapolis Social Media Breakfast on Thursday morning. Even as a morning person, getting out of bed was tough when the weather was a blustery twelve degrees; but I was too intrigued by the topic to miss the breakfast: [...]

By xiiksarah | Also posted in indianapolis, public relations | Tagged , , | Leave a Comment

“Okay, my site is live. Now what?”

November 24, 2009 – 2:46 pm

Remember that one quote from the film Field of Dreams, “Build it and they will come?” Well, in the internet business that idea doesn’t translate well at all. We’ve seen this a thousand times: a business invests its hard-earned marketing dollars into a (hopefully) well-designed website and then groans that they aren’t getting the traffic to their site [...]

By Josh Corken | Also posted in interactive marketing, web design, web development | Tagged , | Leave a Comment

Droid Does. iDon’t?

November 12, 2009 – 2:35 pm

Since we’ve been on the topic of Apple and its marketing strategies, it makes sense to discuss how attitudes about their beloved commercials are evolving. With Verizon and even the new Droid phone borrowing certain elements of Apple’s commercials, it’s becoming somewhat of a trend for companies to appropriate a competitor’s promotional ideas and twist them [...]

By Josh Corken | Tagged , , | Leave a Comment

“There’s A Lawsuit for That.”: Verizon Strikes a Nerve with AT&T

November 9, 2009 – 6:53 pm

Negative comparative advertising is nothing new. We’re pretty used to seeing all sorts of advertising and marketing strategies that base their tactics around making the other guy look bad. Sure, it’s what you have to do sometimes to make your product look better. But, when has a line been crossed and when is it simply a [...]

By Josh Corken | Tagged , , , , | Leave a Comment

How Paranormal Activity Took Over the Internet

October 29, 2009 – 1:34 pm

In the spirit of Halloween, I decided to choose a spookier topic than normal. Or should I say paranormal? I took the liberty of spending the extra money and watched the newest scary movie rave, Paranormal Activity, in theaters the first night it was released nationwide. We arrived at the movie theater nearly 45 minutes [...]

By Josh Corken | Tagged , , , | Comments (1)

The Dos and Don’ts of Social Networking

October 19, 2009 – 8:07 am

No matter who you are, if you’re reading this then you likely have some sort of connection to the social media world, whether it be Facebook, Twitter, LinkedIn, YouTube, Flickr, StumbleUpon – you get the idea. It’s everywhere! Kind of like zombies in that one movie with, you know, all the zombies. Anyways. My dad and [...]

By Josh Corken | Also posted in interactive marketing | Tagged , , , | Comments (2)
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