Category Archives: advertising

Five Resolutions Your Business Can’t Afford to Break

January 5, 2010 – 5:24 pm

We all start out the New Year with aspirations for improvement personally and professionally. Here are five ways to build in structure to your high hopes for business success in 2010: Evaluate Your Goals How has your business changed in the last year? What’s 2010 going to look like for your industry? Do current sales [...]

By xiiksarah | Also posted in about xiik, customer service, indianapolis, public relations | Tagged , , , , | Leave a Comment

The Great Ghost Blogging Debate 2009

December 14, 2009 – 11:16 pm

I dragged myself out of bed an hour and half earlier than normal to attend the second Indianapolis Social Media Breakfast on Thursday morning. Even as a morning person, getting out of bed was tough when the weather was a blustery twelve degrees; but I was too intrigued by the topic to miss the breakfast: [...]

By xiiksarah | Also posted in indianapolis, public relations | Tagged , , | Leave a Comment

“Okay, my site is live. Now what?”

November 24, 2009 – 2:46 pm

Remember that one quote from the film Field of Dreams, “Build it and they will come?” Well, in the internet business that idea doesn’t translate well at all. We’ve seen this a thousand times: a business invests its hard-earned marketing dollars into a (hopefully) well-designed website and then groans that they aren’t getting the traffic to their site [...]

By Josh Corken | Also posted in interactive marketing, web design, web development | Tagged , | Leave a Comment

Droid Does. iDon’t?

November 12, 2009 – 2:35 pm

Since we’ve been on the topic of Apple and its marketing strategies, it makes sense to discuss how attitudes about their beloved commercials are evolving. With Verizon and even the new Droid phone borrowing certain elements of Apple’s commercials, it’s becoming somewhat of a trend for companies to appropriate a competitor’s promotional ideas and twist them [...]

By Josh Corken | Tagged , , | Leave a Comment

“There’s A Lawsuit for That.”: Verizon Strikes a Nerve with AT&T

November 9, 2009 – 6:53 pm

Negative comparative advertising is nothing new. We’re pretty used to seeing all sorts of advertising and marketing strategies that base their tactics around making the other guy look bad. Sure, it’s what you have to do sometimes to make your product look better. But, when has a line been crossed and when is it simply a [...]

By Josh Corken | Tagged , , , , | Leave a Comment

How Paranormal Activity Took Over the Internet

October 29, 2009 – 1:34 pm

In the spirit of Halloween, I decided to choose a spookier topic than normal. Or should I say paranormal? I took the liberty of spending the extra money and watched the newest scary movie rave, Paranormal Activity, in theaters the first night it was released nationwide. We arrived at the movie theater nearly 45 minutes [...]

By Josh Corken | Tagged , , , | Comments (1)

The Dos and Don’ts of Social Networking

October 19, 2009 – 8:07 am

No matter who you are, if you’re reading this then you likely have some sort of connection to the social media world, whether it be Facebook, Twitter, LinkedIn, YouTube, Flickr, StumbleUpon – you get the idea. It’s everywhere! Kind of like zombies in that one movie with, you know, all the zombies. Anyways. My dad and [...]

By Josh Corken | Also posted in interactive marketing | Tagged , , , | Comments (2)

Integrating “Green” into Integrated Marketing

October 12, 2009 – 7:33 am

If you’ve heard it once, then you’ve heard it a thousand times. “Go green!” everyone says at work. But, what does that really mean? Sure, you opt to print fewer funny pictures to hang on your office billboard, buy reusable cups for the water cooler and encourage everyone to ride their bicycles to the office, [...]

By Josh Corken | Also posted in interactive marketing, web design, web development | Tagged , | Leave a Comment

The Evolving Face of Gaming Culture

October 8, 2009 – 8:00 am

I have to admit, I’m kind of a gaming fanatic. Just recently, I dusted off the old Super Nintendo gaming system and haven’t been able to stop playing it since. But why am I playing these older games when I have an X-Box and a Nintendo Game Cube with much better graphics and systems that [...]

By Josh Corken | Also posted in web design, web development | Tagged , , | Leave a Comment

Behringer (Flat Out) Copies Iconic Apple Site Design

October 5, 2009 – 8:00 am

“Good artists copy, great artists steal.” Since Picasso’s death, many people have attributed those words to him. But why would an outstanding artist say something like this? Because it’s true! There have actually been quite a few articles written on the above saying and why borrowing ideas is important for all aspects of art and [...]

By Josh Corken | Also posted in web design, web development | Tagged , , , | Leave a Comment
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