Negative comparative advertising is nothing new. We’re pretty used to seeing all sorts of advertising and marketing strategies that base their tactics around making the other guy look bad. Sure, it’s what you have to do sometimes to make your product look better. But, when has a line been crossed and when is it simply a [...]
In the spirit of Halloween, I decided to choose a spookier topic than normal. Or should I say paranormal? I took the liberty of spending the extra money and watched the newest scary movie rave, Paranormal Activity, in theaters the first night it was released nationwide. We arrived at the movie theater nearly 45 minutes [...]
No matter who you are, if you’re reading this then you likely have some sort of connection to the social media world, whether it be Facebook, Twitter, LinkedIn, YouTube, Flickr, StumbleUpon – you get the idea. It’s everywhere! Kind of like zombies in that one movie with, you know, all the zombies. Anyways. My dad and [...]
If you’ve heard it once, then you’ve heard it a thousand times. “Go green!” everyone says at work. But, what does that really mean? Sure, you opt to print fewer funny pictures to hang on your office billboard, buy reusable cups for the water cooler and encourage everyone to ride their bicycles to the office, [...]
I have to admit, I’m kind of a gaming fanatic. Just recently, I dusted off the old Super Nintendo gaming system and haven’t been able to stop playing it since. But why am I playing these older games when I have an X-Box and a Nintendo Game Cube with much better graphics and systems that [...]
“Good artists copy, great artists steal.” Since Picasso’s death, many people have attributed those words to him. But why would an outstanding artist say something like this? Because it’s true! There have actually been quite a few articles written on the above saying and why borrowing ideas is important for all aspects of art and [...]
Many new practices are borne out of necessity. And for non-profit organizations, that necessity is not surprisingly often survival on a bare bones budget. But in order to really flourish and grow, these organizations need marketing vehicles to both reach new audiences and engage interactively with existing ones. Enter social media. These online communities are [...]
In the ongoing effort to transform the online advertising medium into its audience captivating, market-sharing potential, there seems to be a growing philosophical argument and it appears as though we are supposed to take sides: Are you for metrics? Or are you for The Big Idea? At the second annual meeting of the Interactive Advertising [...]
