Category Archives: advertising

Marketing 101: The Power of Traditional Marketing Tools

May 1, 2012 – 8:58 am

Does anyone else out there feel old?  I have to admit that I am creeping up on a very important milestone in my life…the big 3-0!  Previously I would have told you that “thirty is young” and “I won’t feel any differently.”  Recently it seems as though I can instantly date myself and sound really [...]

By John Robbins | Also posted in branding, Facebook, indianapolis, interactive marketing, marketing, marketing promotions, print design, social media, Twitter, Uncategorized | Tagged , , , , , , , , , | Leave a Comment

Marketing 101: The Evolution of Marketing

April 17, 2012 – 10:43 am

Greetings from cyberspace! A few weeks ago I officially joined the xiik team, which is beyond exciting. None of this is particularly relevant to you, but important to me nonetheless. I’ve been asked to start contributing to the xiik blog this week and I hope this is the first of many entries where I share [...]

By John Robbins | Also posted in branding, Facebook, indianapolis, interactive marketing, marketing, marketing promotions, social media, Twitter, web design | Leave a Comment

A Universe of Marketing Options

April 12, 2012 – 2:14 pm

I was recently asked to put together a few thoughts about how all the bits and pieces of what we do at xiik fit together.    My friend’s  concern was that he ‘didn’t know what he didn’t know’ and he was hoping that a 10,000 foot glimpse of the landscape would help him get his bearings [...]

By Dora Lutz | Also posted in branding, customer service, interactive marketing, marketing, social media | Leave a Comment

5 Tips for Choosing a Marketing Partner

February 3, 2012 – 10:11 am

In the course of my job I’m often faced with the question of price for work rendered — a fair question given the veil of complexity that accompanies discussions of integrated marketing, branding, and digital strategy.  What kind of team should I work with?  What makes one agency better than another?  How do I decide? [...]

By Dora Lutz | Also posted in about xiik, customer service, interactive marketing, marketing, web design, web development | Leave a Comment

Commercials that won’t depreciate

January 18, 2011 – 7:33 pm

There is plenty of saturation in the television ad industry. With so many viewers watching TV around the clock each day, it is impossible not to flip through channels and find an interesting or funny ad playing for your favorite toilet paper. Some are memorable. And some become memes, with a jingle or a punch [...]

By Josh Corken | Also posted in marketing promotions | Tagged , , | Leave a Comment

Holidayize Your Website the Right Way

December 7, 2010 – 5:21 pm

This year we have added a new technical term to our xiik dictionary — holidayize. Yes, holidayize. To us, this is simply the act of taking a website from normal to new by integrating holiday flair into its design.  A winter landscape, Christmas trees or even hanging up some lights on a banner graphic is [...]

By Josh Corken | Also posted in web design | Tagged , , , | Leave a Comment

Five Tips for E-Newsletter Subject Lines

November 4, 2010 – 5:58 pm

Take our poll and let us know what you think!  The answer that we’ve found through research and experience with our clients is surprising. Studies have shown that a direct e-mail subject line, like “B” above (“November 2010 News”) will most likely get the highest open rate. Many people have become inundated with e-news and [...]

By melissawz | Also posted in marketing promotions, usability | Leave a Comment

American Apparel is sexy. Really sexy!

March 5, 2010 – 10:18 pm

These past few years I have, sadly, been very out of touch with video games because adult responsibilities have occupied my time; but that hasn’t stopped me from occasionally reading about them. Recently, I viewed an article on MSNBC about games that integrate sex into their game play. Mass Effect, BioWare’s latest role-playing game, is [...]

By Josh Corken | Also posted in interactive marketing, marketing promotions | Tagged , , , , , | Comments (2)

Print. Dead or Alive?

February 12, 2010 – 8:19 pm

There is the ongoing debate whether print media is being phased out or if it is just as strong as it was 10 years ago. Even the top dogs in our industry and leading analysts seem to be split right down the middle, which makes me wonder what is really determining their opinions. In my [...]

By Josh Corken | Also posted in print design | Tagged , , , , | Leave a Comment

Footballers Not the Only Ones Taking the Hits

February 9, 2010 – 7:41 pm

I watched the Super Bowl not only as a huge Colts fan, but also as someone who loves to critique the creative marketing. While the Colts took a pounding from the Saints, women seemed to take the beating between plays during the coveted commercial time. While there were definitely bright moments in the ads , [...]

By xiiksarah | Tagged , , , | Leave a Comment
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