Category Archives: advertising

5 Tips for Choosing a Marketing Partner

February 3, 2012 – 10:11 am

In the course of my job I’m often faced with the question of price for work rendered — a fair question given the veil of complexity accompanies discussions of integrated marketing, branding, and digital strategy.  What kind of team should I work with?  What makes one agency better than another?  What’s included in my proposal, [...]

By Dora Lutz | Also posted in about xiik, customer service, interactive marketing, marketing, web design, web development | Leave a Comment

Commercials that won’t depreciate

January 18, 2011 – 7:33 pm

There is plenty of saturation in the television ad industry. With so many viewers watching TV around the clock each day, it is impossible not to flip through channels and find an interesting or funny ad playing for your favorite toilet paper. Some are memorable. And some become memes, with a jingle or a punch [...]

By Josh Corken | Also posted in marketing promotions | Tagged , , | Leave a Comment

Holidayize Your Website the Right Way

December 7, 2010 – 5:21 pm

This year we have added a new technical term to our xiik dictionary — holidayize. Yes, holidayize. To us, this is simply the act of taking a website from normal to new by integrating holiday flair into its design.  A winter landscape, Christmas trees or even hanging up some lights on a banner graphic is [...]

By Josh Corken | Also posted in web design | Tagged , , , | Leave a Comment

Five Tips for E-Newsletter Subject Lines

November 4, 2010 – 5:58 pm

Take our poll and let us know what you think!  The answer that we’ve found through research and experience with our clients is surprising. Studies have shown that a direct e-mail subject line, like “B” above (“November 2010 News”) will most likely get the highest open rate. Many people have become inundated with e-news and [...]

By melissawz | Also posted in marketing promotions, usability | Leave a Comment

American Apparel is sexy. Really sexy!

March 5, 2010 – 10:18 pm

These past few years I have, sadly, been very out of touch with video games because adult responsibilities have occupied my time; but that hasn’t stopped me from occasionally reading about them. Recently, I viewed an article on MSNBC about games that integrate sex into their game play. Mass Effect, BioWare’s latest role-playing game, is [...]

By Josh Corken | Also posted in interactive marketing, marketing promotions | Tagged , , , , , | Comments (2)

Print. Dead or Alive?

February 12, 2010 – 8:19 pm

There is the ongoing debate whether print media is being phased out or if it is just as strong as it was 10 years ago. Even the top dogs in our industry and leading analysts seem to be split right down the middle, which makes me wonder what is really determining their opinions. In my [...]

By Josh Corken | Also posted in print design | Tagged , , , , | Leave a Comment

Footballers Not the Only Ones Taking the Hits

February 9, 2010 – 7:41 pm

I watched the Super Bowl not only as a huge Colts fan, but also as someone who loves to critique the creative marketing. While the Colts took a pounding from the Saints, women seemed to take the beating between plays during the coveted commercial time. While there were definitely bright moments in the ads , [...]

By xiiksarah | Tagged , , , | Leave a Comment

It’s the Strategy, Stupid

January 26, 2010 – 5:24 pm

Ok, so I don’t think people are actually stupid; I just know that not everyone takes the time to really understand marketing. Some people study engineering or computer science or excel in a craft. Others, like me, study public relations and marketing. One of the first things I learned is the importance of knowing your [...]

By xiiksarah | Also posted in indianapolis, interactive marketing, marketing promotions, web development | Leave a Comment

How Netflix Revolutionized Movie Rental

January 19, 2010 – 6:49 pm

Everyone has heard of Netflix in some way or another by now. The ads are everywhere and the service has rapidly become a household staple for many.  I finally took the plunge myself and purchased a membership. Like me, most people used to drive to Blockbuster only to find that the movie they wanted to [...]

By Josh Corken | Also posted in customer service, interactive marketing, web design | Tagged , , , | Leave a Comment

SIGGRAPH Asia 2009 Highlights

January 7, 2010 – 6:27 pm

xiik Interactive Marketing goes international! Yep, just recently I had the distinct pleasure and opportunity to represent the xiik geeks at my 4th SIGGRAPH conference ever and my second in Asia (last year I visited Singapore for the first ever SIGGRAPH Asia). This year the conference was held in Yokohama, Japan — an absolutely wonderful [...]

By Josh Corken | Also posted in about xiik, interactive marketing, Uncategorized, web development | Tagged , , | Leave a Comment
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