Category Archives: advertising

5 Tips for Choosing a Marketing Partner

In the course of my job I’m often faced with the question of price for work rendered — a fair question given the veil of complexity accompanies discussions of integrated marketing, branding, and digital strategy.  What kind of team should I work with?  What makes one agency better than another?  What’s included in my proposal, [...]

Commercials that won’t depreciate

There is plenty of saturation in the television ad industry. With so many viewers watching TV around the clock each day, it is impossible not to flip through channels and find an interesting or funny ad playing for your favorite toilet paper. Some are memorable. And some become memes, with a jingle or a punch [...]

Holidayize Your Website the Right Way

This year we have added a new technical term to our xiik dictionary — holidayize. Yes, holidayize. To us, this is simply the act of taking a website from normal to new by integrating holiday flair into its design.  A winter landscape, Christmas trees or even hanging up some lights on a banner graphic is [...]

Five Tips for E-Newsletter Subject Lines

Take our poll and let us know what you think!  The answer that we’ve found through research and experience with our clients is surprising. Studies have shown that a direct e-mail subject line, like “B” above (“November 2010 News”) will most likely get the highest open rate. Many people have become inundated with e-news and [...]

American Apparel is sexy. Really sexy!

These past few years I have, sadly, been very out of touch with video games because adult responsibilities have occupied my time; but that hasn’t stopped me from occasionally reading about them. Recently, I viewed an article on MSNBC about games that integrate sex into their game play. Mass Effect, BioWare’s latest role-playing game, is [...]

Print. Dead or Alive?

There is the ongoing debate whether print media is being phased out or if it is just as strong as it was 10 years ago. Even the top dogs in our industry and leading analysts seem to be split right down the middle, which makes me wonder what is really determining their opinions. In my [...]

Footballers Not the Only Ones Taking the Hits

I watched the Super Bowl not only as a huge Colts fan, but also as someone who loves to critique the creative marketing. While the Colts took a pounding from the Saints, women seemed to take the beating between plays during the coveted commercial time. While there were definitely bright moments in the ads , [...]

It’s the Strategy, Stupid

Ok, so I don’t think people are actually stupid; I just know that not everyone takes the time to really understand marketing. Some people study engineering or computer science or excel in a craft. Others, like me, study public relations and marketing. One of the first things I learned is the importance of knowing your [...]

How Netflix Revolutionized Movie Rental

Everyone has heard of Netflix in some way or another by now. The ads are everywhere and the service has rapidly become a household staple for many.  I finally took the plunge myself and purchased a membership. Like me, most people used to drive to Blockbuster only to find that the movie they wanted to [...]

SIGGRAPH Asia 2009 Highlights

xiik Interactive Marketing goes international! Yep, just recently I had the distinct pleasure and opportunity to represent the xiik geeks at my 4th SIGGRAPH conference ever and my second in Asia (last year I visited Singapore for the first ever SIGGRAPH Asia). This year the conference was held in Yokohama, Japan — an absolutely wonderful [...]

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