Category Archives: about xiik

5 Tips for Choosing a Marketing Partner

In the course of my job I’m often faced with the question of price for work rendered — a fair question given the veil of complexity that accompanies discussions of integrated marketing, branding, and digital strategy.  What kind of team should I work with?  What makes one agency better than another?  How do I decide? [...]

The Great “Firewall” of China

Recently, I had the pleasure of visiting Seoul, Korea for the 3rd SIGGRAPH Asiaconference on computer graphics. The rest of the xiik geeks celebrated once they heard news I would actually be gone for a full month on an extended trip through Asia. (Because they were happy for me. Yes, that’s why.) After the conference [...]

Marketing is like…a bale of hay?

A nine-year-old boy stood more than 20 feet in the air in a hayloft, stretching his hands out toward a rope swing. His friend below had just launched the long rope (which was strung from the very top peak of the barn) up toward the boy above. But just as the boy reached to grasp [...]

Twitter: Power for the Little Guy

SIGGRAPH (Special Interest Group on Graphics) is a week-long computer graphics conference that occurs annually and is comparable to GenCon, but more technical…and better. This year was my fifth SIGGRAPH and my second representing xiik , which was held  not too far from our Century City office, just outside Los Angeles, California! Unfortunately, this post [...]

Support the Poster Pooch!

A few weeks ago, the xiik geeks had a blast when we strutted our stuff with of our pooches, (or our loved ones’ pooches) on the track of the Indianapolis Motor Speedway for the Mutt Strut. Sure the weather was a little rainy, but that didn’t stop us, or thousands of others, from supporting the [...]

The xiik Geek Bar – Spring 2010 Edition

We’ve been doing a lot of work since our last post about the new office space. This time around, you won’t find very many big changes to the walls, desks or space itself. The most notable additions are the full size mannequins that just so happened to grace us with their presence overnight a couple [...]

xiik Goes Global

We’ve been sitting on a big announcement for awhile, but are finally able to unveil the latest exciting news for our company…We’re opening our first international office across the pond in London! Why London, you might ask? Ever heard of a little something called Her Royal Majesty? Apparently, she’s a big fan of the work [...]

SIGGRAPH Asia 2009 Highlights

xiik Interactive Marketing goes international! Yep, just recently I had the distinct pleasure and opportunity to represent the xiik geeks at my 4th SIGGRAPH conference ever and my second in Asia (last year I visited Singapore for the first ever SIGGRAPH Asia). This year the conference was held in Yokohama, Japan — an absolutely wonderful [...]

Five Resolutions Your Business Can’t Afford to Break

We all start out the New Year with aspirations for improvement personally and professionally. Here are five ways to build in structure to your high hopes for business success in 2010: Evaluate Your Goals How has your business changed in the last year? What’s 2010 going to look like for your industry? Do current sales [...]

The Geek Bar…Remodeled!

Back at the end of September, you may recall us posting about how our creative staff was “evicted.” Oh, we were thrown out all right! If you missed that picture blog, you can view it here. Our new creative office has changed significantly since then. We can’t even recognize the place now. Okay, that’s a stretch, but we [...]

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