Author Archives: xiiksarah

Support the Poster Pooch!

A few weeks ago, the xiik geeks had a blast when we strutted our stuff with of our pooches, (or our loved ones’ pooches) on the track of the Indianapolis Motor Speedway for the Mutt Strut. Sure the weather was a little rainy, but that didn’t stop us, or thousands of others, from supporting the [...]

A Eulogy for Lala

I went to log in to my Lala account last week and was greeted with the heartbreaking message that Lala service would be terminated on May 31 after having been purchased by Apple in December of last year. Needless to say, I took the news pretty hard. I’ve been a Lala user since September 2008. [...]

Oy-Pad

If you’re planning a trip to Israel, be sure to leave your iPad at home.  This week, Israel became the first country to ban the import of iPads – even by tourists bringing in their own personal devices. Israeli technology and communications officials are concerned that the iPad uses higher Wi-Fi signals than Israel and [...]

Hometown Hoosier Hysteria

xiik’s Indianapolis office is buzzing with excitement as we’re only a few hours away from the tip off of the 2010 NCAA Men’s Basketball Championship game. The game is being played only a few miles to the south at Lucas Oil Stadium. A few miles in the opposite direction is Butler University, the home of [...]

xiik Goes Global

We’ve been sitting on a big announcement for awhile, but are finally able to unveil the latest exciting news for our company…We’re opening our first international office across the pond in London! Why London, you might ask? Ever heard of a little something called Her Royal Majesty? Apparently, she’s a big fan of the work [...]

No Brakes! Toyota Needs to Put a Stop to Its Cars and Its Inability to Communicate

You might want to watch out for me on the road. Seriously. Although I consider myself a good driver (minus the slightest case of road rage), I am also one of millions of people driving Toyotas all over this country. Every time I jump on the Interstate, I wonder if this will be the day [...]

Footballers Not the Only Ones Taking the Hits

I watched the Super Bowl not only as a huge Colts fan, but also as someone who loves to critique the creative marketing. While the Colts took a pounding from the Saints, women seemed to take the beating between plays during the coveted commercial time. While there were definitely bright moments in the ads , [...]

It’s the Strategy, Stupid

Ok, so I don’t think people are actually stupid; I just know that not everyone takes the time to really understand marketing. Some people study engineering or computer science or excel in a craft. Others, like me, study public relations and marketing. One of the first things I learned is the importance of knowing your [...]

Cooking in Cyberspace

As one of xiik’s resident foodies, I’m always on the hunt for the next perfect recipe. I subscribed to Gourmet Magazine (RIP) and Bon Appetit and always scoured the Web looking for the next meal to try. My bookmarks are a litany of foodie sites like Serious Eats, The Kitchn and, of course, Epicurious. While [...]

Five Resolutions Your Business Can’t Afford to Break

We all start out the New Year with aspirations for improvement personally and professionally. Here are five ways to build in structure to your high hopes for business success in 2010: Evaluate Your Goals How has your business changed in the last year? What’s 2010 going to look like for your industry? Do current sales [...]