Imagine this: You’re juggling four different projects all at different stages. Three of them have deadlines in the next 10 days. You are in the weeds right now — you need to spend every minute executing deliverables for these clients. That fourth project? Not on your radar. That client’s email? Nope, can’t look at ‘em [...]
Many new practices are borne out of necessity. And for non-profit organizations, that necessity is not surprisingly often survival on a bare bones budget. But in order to really flourish and grow, these organizations need marketing vehicles to both reach new audiences and engage interactively with existing ones. Enter social media. These online communities are [...]
In the ongoing effort to transform the online advertising medium into its audience captivating, market-sharing potential, there seems to be a growing philosophical argument and it appears as though we are supposed to take sides: Are you for metrics? Or are you for The Big Idea? At the second annual meeting of the Interactive Advertising [...]
