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The Geek Bar…Remodeled!

December 31, 2009 – 3:10 pm

Back at the end of September, you may recall us posting about how our creative staff was “evicted.” Oh, we were thrown out all right! If you missed that picture blog, you can view it here. Our new creative office has changed significantly since then. We can’t even recognize the place now. Okay, that’s a stretch, but we [...]

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“Tis the Season to Change Your Website”

December 22, 2009 – 8:22 pm

Fa la la la la, la la la la! Well, you know how the song goes. As the holiday season rolls around, lately we’ve been noticing some significant changes to websites that aim to spruce up marketing (no pun intended?) and maybe catch the attention of a few more customers. This comes as no surprise, though. Just as countless [...]

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Apple: Party of 2. Non-Smoking.

December 8, 2009 – 2:21 pm

It looks like there’s some tension in the air between some unhappy Apple customers who are smokers and the Apple customer service department. Why? Apparently, Apple is refusing to fix certain computers because they have traces of smoke residue in them. Ok, now even this struck a nerve with me and as many of you know, [...]

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“Okay, my site is live. Now what?”

November 24, 2009 – 2:46 pm

Remember that one quote from the film Field of Dreams, “Build it and they will come?” Well, in the internet business that idea doesn’t translate well at all. We’ve seen this a thousand times: a business invests its hard-earned marketing dollars into a (hopefully) well-designed website and then groans that they aren’t getting the traffic to their site [...]

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The xiik Geek Weekend Extravaganza Recap

November 19, 2009 – 2:14 pm

So about a week ago we posted that the gang here at xiik was planning a weekend full of fun. Well, mission accomplished. Friday was a great treat for everyone from the Indianapolis office because we finally got to meet the new folks from Los Angeles. So, we of course prepared the office by drawing all [...]

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Droid Does. iDon’t?

November 12, 2009 – 2:35 pm

Since we’ve been on the topic of Apple and its marketing strategies, it makes sense to discuss how attitudes about their beloved commercials are evolving. With Verizon and even the new Droid phone borrowing certain elements of Apple’s commercials, it’s becoming somewhat of a trend for companies to appropriate a competitor’s promotional ideas and twist them [...]

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“There’s A Lawsuit for That.”: Verizon Strikes a Nerve with AT&T

November 9, 2009 – 6:53 pm

Negative comparative advertising is nothing new. We’re pretty used to seeing all sorts of advertising and marketing strategies that base their tactics around making the other guy look bad. Sure, it’s what you have to do sometimes to make your product look better. But, when has a line been crossed and when is it simply a [...]

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The xiik Geek Weekend Extravaganza!

November 5, 2009 – 3:31 pm

The bossman, Topher, takes the geek experience to the next level yet again by planning a team building weekend, full of fun activities for our hardworking team here at xiik! Now, we aren’t just talking the Indianapolis office either. We’re flying in folks from as far as Los Angeles. Team building, of course, is important to [...]

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How Paranormal Activity Took Over the Internet

October 29, 2009 – 1:34 pm

In the spirit of Halloween, I decided to choose a spookier topic than normal. Or should I say paranormal? I took the liberty of spending the extra money and watched the newest scary movie rave, Paranormal Activity, in theaters the first night it was released nationwide. We arrived at the movie theater nearly 45 minutes [...]

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The Dos and Don’ts of Social Networking

October 19, 2009 – 8:07 am

No matter who you are, if you’re reading this then you likely have some sort of connection to the social media world, whether it be Facebook, Twitter, LinkedIn, YouTube, Flickr, StumbleUpon – you get the idea. It’s everywhere! Kind of like zombies in that one movie with, you know, all the zombies. Anyways. My dad and [...]

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