Author Archives: xiik

We are a full-service marketing firm specializing in web development, print design and advertising.

How to Choose a Brand Name

July 8, 2011 – 2:54 pm

So you’re starting a new company or developing a brand-new product. What should you name it? If, like most companies, you can’t invest months of time and committees of people in developing and choosing an effective brand name, these tips can help you. 1. Remember your audience. If you’re selling high-end home furnishings, a down-home [...]

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Mutt Strut Site Design

July 1, 2011 – 12:37 pm

If every dog has its day, every good fundraising event should have a good website. Sure, you can set up an event and invite people to it on Facebook, send a press release to local media touting it, and design and print promotional posters at local businesses. But if you don’t have a dedicated website [...]

Posted in indianapolis, interactive marketing, web design, web development | Tagged , , , , | Leave a Comment

Power in (Neighbor) Numbers: Closet Works

June 23, 2011 – 10:00 am

How do you create instant credibility for your business for people unfamiliar with your products and services? Idea: leverage your existing customer base in new ways. Closet Works specializes in creating custom cabinetry, and with more than 22,000 customers in the Chicago area, they had a powerful client base but no way to use it [...]

Posted in Chicago, customer service, interactive marketing, testimonials | Tagged , | Comments (1)

Website Design & CMS: Fostering Media Connections

June 17, 2011 – 5:08 pm

Last year Fostering Media Connections, an advocacy group for children in foster care, needed a more effective web presence: it had to be easy to update with fresh content, it had to be easy to use for visitors, and it had to narrate their campaign and mission in an emotionally compelling way. FMC looked to [...]

Posted in public relations, web design, web development | Tagged , | Leave a Comment
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