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Five Tips for E-Newsletter Subject Lines

Take our poll and let us know what you think!  The answer that we’ve found through research and experience with our clients is surprising. Studies have shown that a direct e-mail subject line, like “B” above (“November 2010 News”) will most likely get the highest open rate. Many people have become inundated with e-news and [...]

Marketing is like…a bale of hay?

A nine-year-old boy stood more than 20 feet in the air in a hayloft, stretching his hands out toward a rope swing. His friend below had just launched the long rope (which was strung from the very top peak of the barn) up toward the boy above. But just as the boy reached to grasp [...]

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