Power in (Neighbor) Numbers: Closet Works

How do you create instant credibility for your business for people unfamiliar with your products and services? Idea: leverage your existing customer base in new ways.

Closet Works Customers Near You

Closet Works Customers Near You Map

Closet Works specializes in creating custom cabinetry, and with more than 22,000 customers in the Chicago area, they had a powerful client base but no way to use it to attract more customers. After all, custom cabinets aren’t something the typical homeowner purchases often.

Closet Works partnered with xiik to develop a customer map tool that shows potential customers just how much of an impact Closet Works has had in their area. The xiik-designed Customers Near You map enables site visitors to plug in their zip code and see how many of their neighbors within a 5-mile radius chose Closet Works for their custom cabinets.

Customer information and address are left anonymous to protect privacy, but individual branded placemarks identify the collective presence that Closet Works has within a neighborhood. With so many customers, the visual effect of the map is immediate and impressive.

Closet Works’ Customer Map is featured prominently on their homepage. But they know this application of technology isn’t a one-stop solution for growing their business, and they carefully consider all aspects of their brand online and in person. They specialize in good customer service, as their 4.5-star rating on the popular review site Yelp attests.

Closet Works has proven that it’s easy to leverage what you already have with new technology if you work with the right people. If you’re interested in learning how you can use new technology to grow an established customer base for your brand, contact xiik today.

One Trackback

  1. By How to Choose a Brand Name « xiik on July 8, 2011 at 2:54 pm

    [...] memorable. A memorable name can either a) clearly relate to the service you provide (“Closet Works“), or b) be completely unique (ahem, “xiik“.) As companies such as Dunkin’ [...]

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