Yesterday, Shaun White proved that he is the best at what he does—snowboarding. He pummeled the competition with his signature move, the “Double McTwist 1260,” which consists of two off-axis backflips while doing 3.5 full rotations, all in one jump! By the time he reached his last run, the gold medal was already his, but he decided to perform this super technical move anyway. When asked why he still did the stunt, he replied, “I just felt like I didn’t come all the way to Vancouver not to pull out the big guns. I put down the tricks I’ve worked so hard on.”
So, how does a company like xiik relate to an athlete like Shaun White?
Like him, there are some mad skillz here at xiik. Maybe not quite his snowboarding skills, but we’re pretty savvy when it comes to marketing. We have years of marketing experience, boat loads of creativity and the ability to execute those ideas through web, video and print. Every day we challenge ourselves and our clients to pull out the “big guns” and craft up a product that will be mind-blowing. If Shaun White needed an interactive website, video, marketing materials or anything else to sustain his brand, he could come to us and let us “put down tricks” in the form of interactive marketing.
If our team took a vacation to go take snowboarding lessons from Shuan White himself, I’m pretty sure none of us would be doubting what the pro instructed us to do. We would let the professional do his job because he has mastered his craft! Sure we can give our suggestions where we see fit, but at the end of the day we respect his gold medals. The same can be said for our company. We love getting input from our clients and should always be a part of the creative process, but our expertise helps us guide our clients down path safely and effectively. We might not be competing in Vancouver this winter, but for everyone here at xiik, a client’s success is our gold medal.
Read more about White’s accomplishments here. Read more about xiik’s here.
