Monthly Archives: January 2010

It’s the Strategy, Stupid

Ok, so I don’t think people are actually stupid; I just know that not everyone takes the time to really understand marketing. Some people study engineering or computer science or excel in a craft. Others, like me, study public relations and marketing. One of the first things I learned is the importance of knowing your [...]

Cooking in Cyberspace

As one of xiik’s resident foodies, I’m always on the hunt for the next perfect recipe. I subscribed to Gourmet Magazine (RIP) and Bon Appetit and always scoured the Web looking for the next meal to try. My bookmarks are a litany of foodie sites like Serious Eats, The Kitchn and, of course, Epicurious. While [...]

How Netflix Revolutionized Movie Rental

Everyone has heard of Netflix in some way or another by now. The ads are everywhere and the service has rapidly become a household staple for many.  I finally took the plunge myself and purchased a membership. Like me, most people used to drive to Blockbuster only to find that the movie they wanted to [...]

SIGGRAPH Asia 2009 Highlights

xiik Interactive Marketing goes international! Yep, just recently I had the distinct pleasure and opportunity to represent the xiik geeks at my 4th SIGGRAPH conference ever and my second in Asia (last year I visited Singapore for the first ever SIGGRAPH Asia). This year the conference was held in Yokohama, Japan — an absolutely wonderful [...]

Five Resolutions Your Business Can’t Afford to Break

We all start out the New Year with aspirations for improvement personally and professionally. Here are five ways to build in structure to your high hopes for business success in 2010: Evaluate Your Goals How has your business changed in the last year? What’s 2010 going to look like for your industry? Do current sales [...]

Follow

Get every new post delivered to your Inbox.