Ok, so I don’t think people are actually stupid; I just know that not everyone takes the time to really understand marketing. Some people study engineering or computer science or excel in a craft. Others, like me, study public relations and marketing. One of the first things I learned is the importance of knowing [...]
As one of xiik’s resident foodies, I’m always on the hunt for the next perfect recipe. I subscribed to Gourmet Magazine (RIP) and Bon Appetit and always scoured the Web looking for the next meal to try. My bookmarks are a litany of foodie sites like Serious Eats, The Kitchn and, of course, Epicurious. While [...]
Everyone has heard of Netflix in some way or another by now. The ads are everywhere and the service has rapidly become a household staple for many. I finally took the plunge myself and purchased a membership. Like me, most people used to drive to Blockbuster only to find that the movie they wanted to [...]
xiik Interactive Marketing goes international! Yep, just recently I had the distinct pleasure and opportunity to represent the xiik geeks at my 4th SIGGRAPH conference ever and my second in Asia (last year I visited Singapore for the first ever SIGGRAPH Asia). This year the conference was held in Yokohama, Japan — an absolutely wonderful [...]
We all start out the New Year with aspirations for improvement personally and professionally. Here are five ways to build in structure to your high hopes for business success in 2010:
Evaluate Your Goals
How has your business changed in the last year? What’s 2010 going to look like for your industry? Do current sales meet your [...]
