Remember that one quote from the film Field of Dreams, “Build it and they will come?” Well, in the internet business that idea doesn’t translate well at all. We’ve seen this a thousand times: a business invests its hard-earned marketing dollars into a (hopefully) well-designed website and then groans that they aren’t getting the traffic to their site [...]
So about a week ago we posted that the gang here at xiik was planning a weekend full of fun. Well, mission accomplished. Friday was a great treat for everyone from the Indianapolis office because we finally got to meet the new folks from Los Angeles. So, we of course prepared the office by drawing all [...]
Since we’ve been on the topic of Apple and its marketing strategies, it makes sense to discuss how attitudes about their beloved commercials are evolving. With Verizon and even the new Droid phone borrowing certain elements of Apple’s commercials, it’s becoming somewhat of a trend for companies to appropriate a competitor’s promotional ideas and twist them [...]
Negative comparative advertising is nothing new. We’re pretty used to seeing all sorts of advertising and marketing strategies that base their tactics around making the other guy look bad. Sure, it’s what you have to do sometimes to make your product look better. But, when has a line been crossed and when is it simply a [...]
The bossman, Topher, takes the geek experience to the next level yet again by planning a team building weekend, full of fun activities for our hardworking team here at xiik! Now, we aren’t just talking the Indianapolis office either. We’re flying in folks from as far as Los Angeles. Team building, of course, is important to [...]
