Comments on: Online Advertising: Metrics vs. The Big Idea

By: Online Advertising: Metrics vs. the Big Idea «

Online Advertising: Metrics vs. the Big Idea « — Thu, 07 May 2009 23:02:28 +0000

[...] my next article in the next day or so, but wanted to throw in a link to my first article titled Online Advertising: Metrics vs. the Big Idea? If you’re an advertising geek, [...]

By: siva123

siva123 — Thu, 23 Apr 2009 08:20:29 +0000

Its sounds good, the information is very productive and informative. Marketing firms are now offering few of the services like creative design, consumer data, printing, fulfillment, analytics and website solutions. Good to see these kinds of services.

By: Christopher

Christopher — Tue, 17 Mar 2009 06:49:01 +0000

Henrik, I agree with you that the best of both worlds is and should be attainable. This quote of Bernbach’s I had to repost here:

“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.”

I imagine that’s what some at the IAB are trying to convey– let’s not forget to remain imaginative, original, and fresh in the wake of all of this metrics-worship.

By: henrik

henrik — Mon, 16 Mar 2009 16:41:00 +0000

william bernbach was one of the earlier proponents of the big idea in advertising, and his campaigns were hugely successful because of it. but there are other big ideas that just aren't successful, and in the end the numbers are what matters. luckily, in the world of interactive advertising, you can track your results much more closely than in those times and put real numbers to your ideas. best of both worlds.